Monday, July 28, 2014

WHAT'S NEEDED FOR WEB MARKETER?


Duties
1. Researching keywords/phrases [THIS I GET] and mapping keywords to site pages. [DON'T KNOW WHAT MAPPING KEYWORDS TO SITE PAGES IS.]
2. Creation and optimization of copy/content. [SEO COPYWRITING, BLOGGING? THIS I GET.]
3. Development of content distribution channels. [CREATING PAGES WITH THE DIFFERENT SOCIAL MEDIA--FB, TWITTER, TUMBLR, PINTEREST? IS IT MORE THAN THAT?]
4. Conducting competitive marketing analysis. [I UNDERSTAND WHAT IT MEANS; JUST DON'T KNOW HOW TO DO THIS. IS IT COMPARING WEBSITE PERFORMANCE TO OTHER SITES IN YOUR NICHE?]
5. Organically growing several various channels such as social media. [I GET IT; JUST DON'T KNOW HOW TO DO IT.]
6. Support marketing team with projects. [TOO GENERAL FOR ME TO MEAN MUCH.]
7. Use of standard industry SEO/SEM tools for company and client projects. [I GET THIS, BUT WHAT WOULD BE THEIR SPECIFIC EXPECTATIONS HERE?]
8. Assistance with research and projects as needed. [AGAIN, I GET IT, BUT TOO GENERAL TO MEAN MUCH.]

And how much of this is ALREADY done by a WordPress site?

be familiar with all the terms that are defined on the page at http://www.directom.com/dom/semresources/internetmarketingtermglossary/


It has come to my attention that the following skills are required by marketers:  (CSS3, HTML5, responsive development, semantic coding, Javascript, working knowledge of PHP)

You've coded from scratch (Bootstrap, etc.) at least 4 full-responsive websites and have links you can send us.

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Proficient with Skype and GoToMeeting [an online meeting format] (or WebEx) required for successful remote work.

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