Sunday, December 20, 2015


Don't use HandBrake to compress the video for your DVD. Handbrake optimizes for web viewing - not viewing on a TV.

Instead, if using DVD Architect, use the 'fit to disc' option and it will automatically compress the video so it fits the disc and looks good on TV.

Saturday, December 19, 2015

#1  Use Twitter for your business account. Social media accounts are ideal for website lead generation. Use a lead capture strategy or giving Twitter-only deals, free content or a free trial, if the user clicks a Twitter link and signs up for an account. Earn money by contacting these leads through emails with product offers targeted to their interests.

#2  Get experience in marketing. In order to monetize yourself, you should understand concepts, such as Internet marketing plans, lead generation and affiliate marketing. You should have a website or resume that shows your marketing and Twitter experience to websites who are looking to outsource their Twitter account.

#3  Use your blog and your Twitter account to become an affiliate marketer. Find products that people who read your blog would be interested in, and then contact the company to get an affiliate link to put on your website. Every 10 to 50 tweets, include the affiliate link in a Tweet, with a high recommendation.
  • Affiliate marketing allows people who advertise their products on a website to get the portion of a product's sales. The producers of the product gain valuable advertising, while the affiliate marketer can expect a monthly check for a percentage of sales, if the marketing is done well.

#4  Promote products through Kwerdo has a list of campaigns from various companies who are trying to promote their products online. Sign up to as many campaigns as you like that relate to your twitter followers (location and interests). Share the shortened URL that you're given on your twitter page with an interesting description of the product. Each time you generate a valid page view on Kwerdo you earn money. Earnings are sent directly to your Paypal account with a click of a button.

#5  Research sponsored tweets via Internet search engines. Many companies are looking for popular Twitter accounts to occasionally post about their products. Contact the company, make a monetary agreement and begin your pay-per-tweet arrangement.

  • Make sure you have a written agreement with the company and proof of your tweets that you can submit to them. Also, make sure you choose an interval of sponsored tweeting that does not annoy your followers. If you lose followers, you lose potential sales and your sponsored ad contract may be canceled.

#6  Sign up for sponsored tweeting through one of the new sponsored tweeting businesses, such as, Magpie, TwitPub or Twittad. These sites aggregate the companies that need to have sponsored ads and make them available to willing Twitter users. Sign up for an account, tweet an ad at the interval of your choice, and usually you will be paid by PayPal.

#7  There are also some companies out there like SponsoredTweets which will tweet for you.]]

#8  Sell your own products. Many people use Twitter to promote eBay auctions and crafts. You can simply post a shortened link on your Twitter account, and with a personal touch, you are likely to get more bids.

#9  Sell your services on Twitter. Many professionals use Twitter as a way to stay in touch with other people in their industry. This new kind of networking allows you to develop relationships, develop partnerships and sell yourself to do work.

  • If you feel embarrassed promoting yourself from your professional account, understand it is a common practice. A little self promotion can quickly lead to a job.

#10 Sign up to write for [This does not look like a good ROI of time]. This online publisher contracts people to write interesting articles, and then makes money off the advertisements in the side columns. You work your way up a tiered program based on the quality and clicks you get from your articles or videos. Share the articles on your Twitter account to get more readers.

CAUTION:  Don't change your Twitter account to be only a money-making operation. Twitter is focused on community. If you stop tweeting funny, interesting or engaging things, you will lose followers, lose interesting chances for professional development, and, ultimately, lose the chance to make more money through Twitter.

from WikiHow  

Continue reading . . . . 

Most important category at Twitter Analytics.  

Friday, December 18, 2015

What you're asking is "Is it worth it to spend $5,000 [or more] on high-end video equipment?"  Best answer?  That depends on what or who you're producing it for.
That sample you posted was interesting, but I thought that more than the video equipment that the editing was what made the video.  Tastefully done.
Based on what I can tell and what I've read, YouTube is THE marketplace for any returns on video production.  There are other platforms, but to make money YouTube is THE place.  The next question is what kind of video?  Ah, again, that depends.  You would be surprised if not downright shocked to learn what passes for popular or viral videos.  For a video to go viral requires close to a million or more views within a week, according to Wikipedia [].  I've heard such varying reports on that, that I cannot say for certain that Wikipedia knows what they're talking about on this.  Also, to make money, you certainly do not need a million or even half a million. People make money with tens of thousands or a couple hundred thousand views.  On your YT channel you must have your videos set .  SocialBlade does have a calculator [].
Next question is what is YouTube's pay-out formula?  I don't know.  I do know that you have to monetize your videos to get paid through ads on the video.  This is how people make money through YouTube.  So if you're too aesthetically pure to accept ads on your YouTube videos, then don't expect much of a payout.
I've seen videos of a squirrel walking off with a guy's GoPro camera. [] Camera caught the whole action.  It was not a "How-to" video.  Nothing instructional.  Nothing about the Revolutionary War.  Nothing about how to unclog sinks.  A video of a squirrel.  It went viral.
If you're looking for a market, see what is offered at SocialBlade [].  There you can find
To identify that ROI, seems like the first order of business would be to find the niche that pays the highest for video production.  Given the competition
You're asking for insights on production. That might be difficult to convey since so many decisions go into it. How many hours does it take to produce a good or viral video? Hard to tell. I've seen some viral videos made from a dash cam. Talk about low production. But it works. And it sells. Meaning it gets tens of thousands and hundreds of thousands of views. 
Completely by accident!!!
Your question is a hard one to answer for no other reason than no one person can really know . . . know for you, your niche, your interest. Taking the bull by the horns and dedicating yourself to the time and effort to produce a score of professionally-done videos might be the only way to answer with any honesty. 
The ROI seems difficult to calculate. Unless you're already in possession of the skill and you're selling professionally-made videos on a series of products. There are a bunch of questions to ask on the price of videos. For local businesses, making good quality videos with narration on the product, say, automobiles or RVs or boats would definitely be a great service. Obviously a dealer is not going to want to pay sight unseen, so you've got to produce good quality video. Again, the effort needs to be dedicated. For these customers, you're not looking for a lottery-like success with a viral video. You're looking to maximize the value of their product to sell the cars, RVs, or boats. My explanation here sounds regrettably condescending but I don't mean it to sound that way. I feel like I am only being redundant with what you already know. I am sorry.

Thursday, December 17, 2015

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I'll get your chosen platform installed on your domain and ready for you to start adding content.

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Wi-Fi on the Road

Here's how to get internet on your laptop when free wifi is not available
As I've mentioned in previous articles, I often travel and camp in my motorhome.

My favorite places to camp are those far off the beaten path. Like the Everglades of south Florida or the Treasure coast beaches on Florida's east coast.

Usually these remote sites have little or no amenities and almost never offer internet access. That can be a problem since my business requires I be able to connect to the internet several times a day.

Yes, I can connect to the internet using my smartphone but I find the tiny screen and keyboard not really suitable to writing articles or doing the other kinds of work I need to do on the web.

To get around this, I use free software to tether my laptop computer to my cell phone, allowing the laptop to access the internet through the cell phone's data plan.

With this software, you simply connect your cellphone USB charger cable to a USB port on your laptop, set the cellphone USB port to diagnostic mode, and it opens up the internet on your laptop.

Do that and you can access the internet using the full size keyboard and screen on the laptop, the same as if you were connected to the internet via wifi.

To make this work, you download free PDAnet software on your laptop before you leave home, and also add the free PDAnet app to your phone (the app works with Android, iPhone and Blackberry). Find it at

Then when you want to connect to the net, you connect the phone's USB charging cable to your laptop, start pdanet on both the phone and laptop and connect to the internet.

Your phone company treats this as a phone call and not data usage, so there isn't any extra charge to do this.

Note: The free version of PdaNet gives full access to the internet for 21 days. After that, the free edition blocks secure web sites and you'll have to upgrade to the paid version if you want to gain access to secure sites.

I use PDAnet everytime I'm on the road and am very surprised and pleased with how well it works.

Friday, December 11, 2015


For web design checklists, for everything from header to SEO, see this list.  If you want specifics, like how to tinker to improve traffic and generate income, see this list.   It costs $7.95 a month to host a website at Hostgator, and you can use their one button install 
to install a wordpress site in about 10 minutes.

So if the client pays you $2,000 a year to do that, then it is a good business model - especially if you can get 50 additional clients.

On the other hand, if the client expects you to spend ten hours a week working on their site, you'll end up spending at least 500 hours a year working for them, and that works out to earning $2.00 an hour.

Personally, I'd choose a business model where you spend 40 hours or less doing something, then are able to sell the thing you created in that 40 hours to hundreds or thousands of clients world-wide. 

Bill's Affiliate Program

1. Create sales page and run it past people whose opinion you trust.
2. Make sure membership material can't be accessed by people sharing direct links to it.


Start . . . by giving the viewer a reason to watch the rest of the video.

Basically, you should answer the "what's in it for me" question at the beginning of the video. Don't make viewers go through the entire video to learn what's in it for them.  Most will leave long before the video ends if you don't.

That's why in my videos I always start out by saying, 'In this video I'm going to show you how to . . ."

That way, the viewer learns right up front how they'll benefit from watching the video.

For example, it it were a weight watching video, I'd start by saying 'Want to lose ten pounds in the next seven days? In this video I'm going to show you how.'

The idea is to give viewers a reason to watch the rest of the video.

Thursday, December 10, 2015

Just wondering whether any of you also sell your shirts on other platforms like:
- Fabrily
- TeeChip
- Teezily
- GearBubble
- SunFrog
- Represent
- Design4T
- Booster
- Threadmeup
- TeeGear
- RedBubble
- TeeCon

Tuesday, December 8, 2015

Shop strategically

I started this strategy back in about 2011 on a whim, now we live by it - I started by using sites like and You earn cash back for purchases you are already making - it is a way to have you money go a little further.

As of now, 2015, between the 2 site our family has earned approx. $700 in cash back between the 2 sites. They are both free to sign up for - if you refer people you can earn money by referring others - family and friends, etc.

So let's use Best Buy as an example - some stores are on both cash back sites, (meaning on and - some are not - If you know you will be purchasing a needed item - router, TV, or monitor - for example - go to and check the cash back for the item there - and check as well. One site may show 1.5% cash back on what you purchase and the other site may have 3% cash back.

We are in the habit now of checking both sites - we make these purchases by thinking forward and now our dollars go a little further as a result of these 2 sites and other sites and strategies as well.

Another gem of a site we found recently is It is an aggregate site for gift cards that you can buy at a discounted rate. I got a $100 staples egift card for $85 back in Oct. or so. We were purchasing a backup hard drive via Staples - I saved $15 there and then made my purchase via ebates or fatwallet and earned additional cash back (3 or 4% for that item) for my purchase.

Ebates and fatwallet pay out quarterly - I recommend that you track your purchases to be sure you get credit for your cash back - ebates I find is better w/tracking than FW - but you can always open a support ticket on either site if there are any issues. Both sites are good with looking up and resolving issues.

GCG (gift card granny) also has discounted gas cards, grocery cards (they sell out quick so you have to be on the alert for those). Also with GCG be careful to choose 'egift card' - unless you want a physical gift card (but you have to wait longer for that to be delivered) that option is on the left side of the page of the main page of the GCG site you can uncheck the box for 'physical gift card' - that will be delivered via email - and make sure you can use the egift card at the store online or in the store as well. Sometimes there are restrictions - read the fine print.

I am not sure if you have an Aldi's grocery store in your area - we have one here in NC - we save 30 - 50% on groceries shopping there. Shop sales - make a list and stick to it - buy what you need and get out - emotional buys can be expensive.

FYI - has a great forum - very active with members and lots of good tips for saving money and good buys, etc - GCG recently started a forums page on their website too - from what I have seen it looks pretty good.

Wednesday, December 2, 2015

This guy is pretty hopeful about making money online.  Though just yesterday Bill Myers admitted how difficult it is to earn money from create and do-nothing sites.  People could make money on those sites 5 or 10 years ago, but he admitted that those days are gone.

I don't know where to find reliable sites or reliable information on how to brings a site up to par so that it is making $800 a month.  

Wednesday, November 25, 2015

On my wordpress sites, I use these plugins:
Fast & Secure Contact Form
Share & Follow
WP Super Cache
My Custom CSS
The easy way to move a WordPress site from one host to another is to use the free WP Duplicator cloning software.
It will create a copy of your entire site, including the database, and put it in a zip file.
You then upload that to the new site, run the WP duplicator program and it recreates your site on the new host.
Usually takes less than ten minutes from start to finish.

Monday, November 23, 2015

The first step is to get the audio file out of Audacity into a format that is compatible with Slideshow maker.

To do that, in Audacity choose 'file', then 'export', and export the file as a mp3.

Then in Slideshow maker, import the mp3 audio file.

Convert Audacity recording to an MP3.  

Saturday, November 21, 2015

Tuesday, October 27, 2015

Don't know what these are.  I will spend a few minutes reviewing the sites.  One is Moz.  The other is  That second one looks like a guy scamming people.  Already don't trust it.  

Friday, October 23, 2015

Adam, you probably would excel at a dog story. A man is on a jogging trail, hears whimpering in the bushes beside the trail, and finds a dog with a bloody head injury. He calls the number on the tag; someone picks up the phone but immediately hangs up, and doesn't answer repeat calls. His vet treats the injury, and says it looks like a bullet crease. The ID chip provides the address, and the next day he drives the dog across town, but on approaching the house he sees several police cars and an ambulance. A shrouded body is being wheeled out on a stretcher. Knowing that he has a couple of unpaid speeding tickets, he doesn't want to speak to the police, but he has to see what's going on. He gets out of his car with the dog in his arms and mingles with the gathering crowd of onlookers. Just then, a burly, sour-faced police detective passes near his position and the man feels the dog stiffen with a low growl, teeth bared and fur bristling...
Presentation hacks with PowerPoint. Check out her website.  Her site is called Power Point Spice.

Tuesday, October 20, 2015

These are people who advertise on Fiverr to post "reviews", whether favorable for your product or negative against your competitors' products. 

The poor "genuine" reviews on Amazon are bad enough - meaning bad ratings where the buyer was disappointed because they didn't bother to read product descriptions, they use products for purposes they're not designed for, etc. "I thought this would be bigger", when the size is clearly provided in the listing. "Expected a longer book" when the number of pages is clearly shown (or "this book is too long!"). "This book is for beginners" which you can clearly tell from the description, and that kind of thing. One reviewer even said "A wonderful product at a fabulous price" with no other critical commentary, and then they only gave it 3 stars! 

Then there are 5-star ratings where people say "I just got this doohickey/book and I haven't actually used/read it yet, but I think it will be wonderful."

These people ruin the value of the rating system just as much as the review-peddlers do. No matter what the "average number of stars" is, you have to dig into the reviews individually to assess their validity.


Since my partner is the one I spoke about last week and Bill did an article on her (sort of), I thought I'd ask her what she thought.

Here's what she said...

Reviews boost your rankings and if you have ALL the other parts in alignment (Good Product Title, Good Features [bullet points], a Good Product Description, and proper Product Photos), you can get your product on the first couple of pages for certain keywords. So when a visitor searches for a product using certain keywords, it's to your advantage to have believable reviews so they "pull the trigger" and purchase your product.

How you get reviews is a whole other story. Just for your info, yes... you can buy reviews from certain companies (besides Fiver) that have a group of people who will purchase your product (usually for a reduced cost or very encouraging sales price), try it out, and then through their Amazon account will write their review. In fact, there are individual people who make their living doing this and Amazon actually acknowledges them and don't have an issue with them at all.

The folks involved in the Fiver issue were just stupid and Amazon decided to make then an example. And in my opinion, it was a good idea they did.

When my partner listed her pet product, she knew she needed at least 25-30 reviews to really gain momentum in her sales. So, she first went to family and friends who had dogs and would purchase and then review the product... for real. She did nothing else.

I think she now has around 90 reviews, most of which are 4 and 5 star. YES, there will always be some people who aren't satisfied with anything. But here's the thing... early on, my partner had some issues with the flashlight part of leash. It seems that for the 9 LED light to get powered properly, the batteries had to be put in just right. About 1 out of every 50 leashes sold had a flashlight that didn't turn on. What did my partner do?

First, she contacted the Chinese manufacturer and told them about the issue. They started right away redesigning the battery chamber. She also had the manufacturer send her replacement lights for free and then when an Amazon customer replied to one of her automated emails sent to the buying customer that the light wasn't working, she personally shipped out a replacement. Often, this won her big points with the customer and some even ended up in very positive reviews. Nice.

So... now she has 4,000 leashes in route to the US via boat to get ready for the Christmas buying season. She as also added two more branded products that seemingly go with the leash and are a no brainer for a customer to buy as an add on once they buy the leash.

Here's the REALLY interesting thing she's done so far...

She has taken all her profits and re-invested them in more inventory and other products. Remember... the money to scale your product line has to come from somewhere. And in keeping with her goal of have about 10 related products each selling about $10,000/month, I think she's on track to do this by the end of next year.

With an average profit margin of at least 50%, including all the fees she must pay with some advertising. Not bad. That's about $600,000/year in profit, of which I'm sure she will take part of to continue to add more products and scale her business.

And this... all in about 2-3 hours per day, very part-time. WOW!
Eben Pagan on creating an online business.  Website is almost the last thing you create, not the first thing. First, create a book.  Then create a DVD course.  Then create your website to sell, feature, display, and highlight your digital products.  Get that?  The website is not the end all, be all: it's only a selling platform.  That's it.  Clients are looking for books and video--your website is where those things should be located.

1)  Write pdf book.
2)  Test the price: charge a higher price just to see what happens.
3)  Create an opt-in page at your website where you sell/house your pdf book and build a client list.
4)  With this client list, organize a seminar.  Videotape the seminar.  Produce an audio.  Sell the audio that people can listen to in their cars.
5)  No digital product, no online business.

Don't choose your niche, target your niche.

Is our prospective customer motivated to buy?

Are they out looking for solutions?  Are they motivated?

Are they having a hard time finding the answer?

These questions narrow your audience.

If the customer is already sold, you don't have to use a series of high pressure marketing tactics.

You narrow your niche and you go after fewer people.

Why would you go after fewer people?  You actually do better when talking to a more specific audience.  "Dating Advice to Men" not for the overall population but just for men.

Identify the knowledge you can put into a digital product.

What is it that you're great at that you wouldn't have guess that people wouldn't pay you how to teach them?

What's the big insight that you learned to go from failure to success?

Identify what you're great at, remembering your story, and market your niche right.

Our self image gets in the way of getting started.  Something or someone who shows us, we still need a pathway through our fear.  What is that pathway?  Simple mental practices and processes that can shift your energy to

Inner Game stuff.  Breaking through limiting beliefs or blocks.  Free yourself from specific insecurities that hold you back from the success that you can earn.

Let the product do the work for you . . . .

When you take your big idea and teach it to others in your own digital product.

Digital Products:

1)  Literary Reviews.
2)  On the ins and outs of teaching.
3)  How to be responsible at your workplace.
I contacted you last month after finding your resume on about potential job openings Farmers Insurance in the Sherman Oaks area . I haven't heard back yet, but I wanted to follow up and see if I can provide you with some additional information about our company and some of the positions available. If you are no longer looking for a new position, or are not interested then simply click the unsubscribe button at the bottom of this email.
The Traditional Agent program provides you with a high commission percentage in the first 2-4 months, followed by $2,500 a month + commission, in addition to training, support, and a place to work.
We also offer other ways to become an agent if you have 50k in assets. This path offers you the opportunity to take over an existing agency, rather than starting from scratch. You can start with anywhere from a few hundred to seven hundred policies.
If you’re bilingual and speak one of the following eight languages: Spanish, Mandarin, Korean, Hindi, Tagalog and Vietnamese, then you are eligible for an additional signing bonus.
If you’re interested in this position please give me a call at (818)-990-8228 and we can set up an interview. If you are no longer looking for a new position or are not interested you can click the unsubscribe button under my signature.
Thanks again,
Ben Battle
Recruiting Manager
Farmers Insurance Group, District 56
16600 Sherman Way Suite # 270
Lake Balboa, CA 91406
License Number: 0K09306
Fax: (818) 990-4367
Visit our district website

Ben Battle.  Hello.  Was not in.  I left a message at 6pm on Tuesday evening, October 20, 2015. From email dated September 26, 2015.

Friday, October 16, 2015

Wednesday, September 30, 2015

Start Selling With Vimeo On Demand from Vimeo Staff on Vimeo.

Video on Demand Selling Handbook.

One of the features of Vimeo's Video on Demand is a advanced stats dashboard. From there you can track among other things, promo code redemptions.

So if you assign a different promo code to each of your affiliates, you'll be able to tell how many sales are generated each month by each affiliate.

The audio book program at Amazon is pretty good.

It can increase the revenue stream of your books, and in some cases, double it.

Tuesday, September 29, 2015

Five basic courses, each one hour of video or about 20 lessons, in HTML, HTML5, CSS, JavaScript and JQuery. All taught by the same instructor, so expect good continuity of style and content between the courses.

Signing up is clumsy simply because you have to enroll in each course separately, but it's a bit less shaggy if you start out by setting up free accounts at both and, the course provider. Otherwise, you have to do these things during the course enrollment process.

Now, follow the link provided above. You need to "share" this on FB (nothing's free, right?!) and I just said "Checking this out" or words to that effect. When you've "shared" to FB, the "GET IT" button is activated. Click that, and you'll get a confirmation page. (Sigh.) Click "Redeem Purchases Now", and you'll come to the page where the courses and their corresponding coupon codes are listed.

We're closing in on it! 

Now, for each course, follow this Yellow Brick Road:
1. Right click in the coupon code box and select "copy". Pay no attention to the "slash/circle" cursor in this box which internationally means "stop" or "access prohibited", so I've no idea why they use it. 
2. Click on the link button directly above the coupon code box. You'll be taken to the StackSkills enrollment page for that course.
3. Click "Enroll for $29" or whatever it actually says.
4. On the next page, pay no attention to the payment information section, which will disappear when you apply the coupon code - you'll never need to enter any credit card info, etc.:
a. Click on "Redeem Coupon" and a text box will appear to the left. 
b. Paste in your coupon code.
c. Click "Redeem Coupon" again - the price will be discounted by the full amount and the total will change to FREE.
5. On the confirmation page, follow the link to the course.

Rinse and repeat for each course. It's a pain you can't enroll in all as a bundle, but...the price is right.

Friday, September 25, 2015

Social Media Manager

Your next career - SOCIAL MEDIA MANAGER

If you like visiting social media sites like Facebook and Pinterest, and you are looking for a new career this might be the perfect one for you

If you like spending time on social media, Facebook, Pinterest & Twitter, you might be an ideal candidate to become a freelance social media manager.

The job of a social media manager is to promote their clients businesses and services on the various social media networks in a way that engages potential customers. Essentially this means making Facebook & Pinterest posts about the business or product to attract new customers and responding to questions or comments about those posts.

For example, if as a freelance social media manager you sign up a local restaurant as a client, you would likely post photos of the restaurant's daily specials on various Facebook groups. You might also post, under a different Facebook name, a glowing review of your experience at the restaurant or photos of the restaurant staff helping in a community project.

In return for doing this, your restaurant client would pay you a monthly fee - usually starting at $250 and going up - depending on how large the business was.

As a freelance social media manager, you might have four or five clients and spend most of your day creating social media content for them and posting on the various social media sites.

To make your job easier, you would probably use one the social media manager tools like HootSuite, a tool that lets you manage multiple social media identities across multiple social networks from one web-based dashboard.

Starting out, you could use their free solution, and later on if you expanded your business to include more than four clients, you could sign up for the pro version.

You can learn more about HootSuite and other social media management tools at

So exactly how does a social media manager spend their day?

One way is to find out is to check the daily schedule put together by Socialcast. It shows what a busy social media manager does with their time.

Or just check out Michael Patterson's social media [and here] checklist infographic shown below.  Be able to answer what the different purposes are for each of the different social media.  

FACEBOOK.  Their Analytics page is called Insights.
TWITTER.  Twitter Analytics.
PINTEREST.  Pinterest Analytics.
GOOGLE Analytics.
GOOGLE+.  Google Analytics.
LINKEDIN.  LinkedIn Analytics.
TUMBLR.  Tumblr Analytics.
SNAPCHAT.  SnapChat Analytics.
YOUTUBE.  From Homepage, click on Video Manager at the top of the page.  Once there, click on Analytics.  YouTube Analytics
There are more social media sites, a lot more.  Here are the 15 Most Popular Social Media sites.  Some good tips on how to use these sites, starting with their Analytics.

Know, too, the general audience--age, family, work, income brackets, and so on. Basically, Social Media is used to promote your business.  What's involved in promoting one's business?  And boost your brand.

1)  Respond to Inbound Social messages.
2)  Monitor and respond to Brand mentions.
3)  Create conversations with Brand advocates.
4)  Find and Engage with potential customers. 
5)  Research the Social Media Industry.
6)  Load your Social Editorial Calendar. 
7)  Post 3-6 times on Twitter.
8)  Post 1-2 times on Facebook.
9)  Post 1-2 times to Google +
10)  Post 1-3 times on Instagram.
11)  Post 1 time to LinkedIn.
12)  Study your products and services. 
13)  Monitor the competition, using Google Alerts and subscribing to their sites.
14)  Work on a blog post.


1)  Engage with thought leaders in your niche/industry.
2)  Engage with marketing partners.
3)  Discuss tactics with your team.
4)  Run your social media analytics.
5)  Encourage sharing through employee advocacy.


1)  Audit your strategy.
2)  Attend local events.
3)  Detox from Social Media.
4)  Collaborate with other departments.


1)  Adjust quarterly goals.  
2)  Assess key performance indicators. 
3)  Gauge team capacity and needs.  


1)  Check out how Sprout Social can help you more efficiently tackle your checklist with a free, 30-day trial of your social media management software.  

You can read more about this infographic at

After you've built a solid reputation as a social media manager, you could choose to leave the freelance world and seek work for one major client. If you decide to do this, you wouldn't have any problem finding a job.

Just check any of the major job sites and you'll find thousands of openings for social media managers. Example:

So if you are looking for a new career, one that you can start from home using just your computer, and you enjoy spending time on social media sites, becoming a social media manager might be right for you.

Follow the links above to find out more.

As part of this social media manager, be sure to check out Bill Myers recommendation on usign Facebook for advertising.

It's the most common among all the social media marketing tools out there. Facebook uses the social graph and activities to target demographics and people, making Facebook Advertising incredibly awesome. Think about it, any product/service you advertise on Facebook basically gets put into the hands of the exact person who wants or needs it. While it's mainly a B2C [Business to Consumer] platform, every fan who has LIKED your page is truly interested in what you have to offer.

It's not all about you. I know, hard to believe but it's not.  Of course it's extremely important and necessary to share your products, offers, services or what have you, BUT you also need to prove that you are en expert in your field. People aren't going to automatically trust you. You need to build that trust, and doing things like sharing valuable content, news articles, and information on the latest and greatest technology that's going on in your industry will prove that your fan base can trust what you say.

Facebook is definitely the easiest and most user friendly of them all. Build your fan base, share your page with friends and family, post your Facebook link anywhere you can, and give incentives for people to like your page. Maybe you're giving out a $20 giftcard once you reach 10,000 fans. People love challenges and we find that techniques like this work well.

Share valuable content and interact. Do not forget to INTERACT! This is very important. People love to see that there is a real person behind your brand. If you don't show your face, people get weary if it's really you or not. And for all you busy CEO's out there, it doesn't have to be you posting either. Have someone in the office do the job. Make sure you keep that Facebook page active, interesting, and never stop engaging!!

Having trouble developing a Facebook marketing strategy? Give us a call at IMPACT and learn how we can help!

Twitter is quick, frequent and has the smartest of the audiences. With 140 million registered users, twitter is a sea of information waiting to be read, followed, and re-tweeted.
Twitter also transformes your lengthy blog articles to small snippets of information. This is great for grabbing people's attention quickly, driving more people to your blog, then BOOM, new blog subscribers. Easy as that. Hash tags are also a unique twitter attribute. They're great for search purposes when your looking for people to follow and also to see what people are tweeting.

Twitter has been at the top of the micro blogging platforms since 2006 and generates 175 million tweets daily. While it's a great way to share quick thoughts and generate traffic to your website and offers, there are also limitations that come with it. Building relationships with followers is nearly impossible to do. People follow you because they like what you have to say, they don't always care about your business as a whole. BUT, there's ways around that. Choose what you tweet wisely and follow people that have an interest in you and your business.  At IMPACT, we really focus on finding followers who we know will really benefit from our clients products/services or even people who we know will share our content. Check out how we built a valuable twitter following for IMPACT.

Twitter, like all other social media, is great for directing people to your website to generate leads. But you need to have enticing content for people to stop and read yours. People are normally scrolling through quickly and only clicking the ones that stand out the most. Make sure when you're constructing your tweets, each one has tags for searching purposes and a link that is directing your viewers where you want them to go. Wether it's to your contact page or a coupon your offering, make twitter useful by getting people to your website.

Twitter marketing have you confused? Contact IMPACT today to schedule your free consultation and we'll help you develop an effective social media plan.

LinkedIn is definitely different from the rest of the social media outlets out there for business. Instead of just connecting with individuals themselves such as clients or customers, you can connect with other business as a whole

LinkedIn carries a feature that most social media platforms don't, you can see who views your profile! And it's not like those silly Facebook apps that everyone clicks at one point in time. This one really works!

There is a lot less conversation happening on a LinkedIn page then there is on other social media marketing profiles. One way around this is to join groups or communities where you can ask questions and engage in conversations. Take a look at our Client Community page for a better idea.

Stream all your social media profiles to this one page. Everything from Twitter, Facebook and your blog can stream right to LinkedIn, making it the home of where all your social media will live. It doesn't get much easier than that.

Also, utilize that recommendations tool. You can acuire new business by having your loyal customers write you a recommendation and spread the word. You can also use LinkedIn to search for new employees. A LinkedIn profile is basically like an online resume where you can list your experience, schooling, interests and more. What better way to find qualified employees?! Look at our company page to get an idea of what yours may look like.  
Not sure how to get started with LinkedIn? Contact IMPACT today and we can get you started!

Many are saying that Google+ is the up-and-coming Facebook. With 250 Million registered users already to date, I may not disagree! Do you have a lot of different types of people you want to reach out to? From employees and customers to your CEO and General Manager? Well, this is where Google+ Circles comes in handy!

With Circles, you can separate your followers into different groups so when you're making an announcement or just posting your lastest press release, you can choose who you want to share this information with! AWESOME! No other Social Media Marketing tools can really do that. Another unique feature with Google+ is the "Hangout." Here, you can video chat with up to 10 people at once. Now everyone can make it to the business meetings, virtually. No excuses!

Word on the street is that small business owners are getting worried that their website wont be of use if everyone can visit their Google+ page and get everything they need to know. Well, we can't really argue this because you never know what the future holds on the internet.

Google+ also lacks some privacy. Unlike most social media marketing platforms, theres no "request" button for Google+. You basically just add the page to your circles and you have access to their feed at all times. Although you have a business and your posting information for everyone to see, I think we all still like to have a sense of protection.

Use killer images, make your profile OPEN to search, and use your Circles wisely. Google+ gives you many areas to use images. Whether you choose the tiled images or the one to span across the top of your page, choose the best one you have. After all, it is the first thing someone sees when they click on your page.

Also, don't forget to add some albums. Even if your company photos aren't your best ones yet, get them on there. Any photos look better then none. You can always schedule re-takes later. Since Google is king in the search world, you NEED to make sure your profile is open to search. If not, no one will find it and all the time you put into making your page wont count. Lastly, use your circles wisely. Circles is probably Google+'s best selling point right now so you really need to use this feature at its fullest. And it's going to make your life a lot easier when you're sharing content.
Aren't familiar with Google+ and how to incorporate it into your marketing strategy? Schedule your free consultation with IMPACT and learn how we can help!