Monday, July 28, 2014

ADD CLICKABLE BUTTONS IN YOUTUBE                                                                                   You should enjoy this.
WHAT'S NEEDED FOR WEB MARKETER?


Duties
1. Researching keywords/phrases [THIS I GET] and mapping keywords to site pages. [DON'T KNOW WHAT MAPPING KEYWORDS TO SITE PAGES IS.]
2. Creation and optimization of copy/content. [SEO COPYWRITING, BLOGGING? THIS I GET.]
3. Development of content distribution channels. [CREATING PAGES WITH THE DIFFERENT SOCIAL MEDIA--FB, TWITTER, TUMBLR, PINTEREST? IS IT MORE THAN THAT?]
4. Conducting competitive marketing analysis. [I UNDERSTAND WHAT IT MEANS; JUST DON'T KNOW HOW TO DO THIS. IS IT COMPARING WEBSITE PERFORMANCE TO OTHER SITES IN YOUR NICHE?]
5. Organically growing several various channels such as social media. [I GET IT; JUST DON'T KNOW HOW TO DO IT.]
6. Support marketing team with projects. [TOO GENERAL FOR ME TO MEAN MUCH.]
7. Use of standard industry SEO/SEM tools for company and client projects. [I GET THIS, BUT WHAT WOULD BE THEIR SPECIFIC EXPECTATIONS HERE?]
8. Assistance with research and projects as needed. [AGAIN, I GET IT, BUT TOO GENERAL TO MEAN MUCH.]

And how much of this is ALREADY done by a WordPress site?

be familiar with all the terms that are defined on the page at http://www.directom.com/dom/semresources/internetmarketingtermglossary/


It has come to my attention that the following skills are required by marketers:  (CSS3, HTML5, responsive development, semantic coding, Javascript, working knowledge of PHP)

You've coded from scratch (Bootstrap, etc.) at least 4 full-responsive websites and have links you can send us.

ghjgjgf

Proficient with Skype and GoToMeeting [an online meeting format] (or WebEx) required for successful remote work.

Saturday, July 26, 2014

ANTENNA TOPPERS
It's an antenna topper ball, and you can buy an assortment of them for ten to twenty cents each in quantities of 1,000 ($100 to $200 for 1000 toppers) from China. From Bill Myers' July 17, 2014 forum post.


The topper seen in the pic above you can find at Amazon for $8 each.  The Amazon product is called the "California Sunshine Open Ray Sun Antenna Ball Topper."  Whew!  A mouthful.  eBay sells the same antenna topper for $4, but there it's called the "Cool Sun Sunglasses Antenna Topper Ball--NIP."  I have no idea what the NIP stands for. 

And though Alibaba is a good place to buy these in bulk, it's not always easy to find the exact same item.  But maybe you wouldn't need the same item.  Maybe a near item would sell just as well.



This is from www.oneinhundred.com, which is a Chinese site, like Alibaba.  
WHERE TO SEND YOUR PRESS RELEASE

1.  Avangate
2.  PRWeb
3. 

Myers explains that, ". . . writers and editors are swamped with press releases. And they quickly learn which ones are wastes of time and which have potential. Using the guidelines [listed here], you can definitely catch the interest of the media editor. However, be sure your 'story' is newsworthy.  Don't get the editors excited, then short change them when they check the facts.  If you 'burn' the editors with your story, they are likely to discount all your future stories. So don't cry 'wolf' unless you have an interesting story with a hook to targeted readers.  When done correctly, you can get the media to publish your 'story.'

ADWORDS ADVICE FROM BILL MYERS
PROJECTS FOR SATURDAY/SUNDAY, JULY 26/27, 2014

How to Use Click-Bank Effectively.

Purchase Ads in Emails/Newsletters.

Email Opt-In forms.

What is a site map?

How does one with no experience running an internet marketing campaign dance confidently into a firm and present bonafide, proven, and effective Internet Marketing Campaign?  I have no experience performing this service for anybody.  Zero.  Zilch.  Nada.  But I am familiar with the tools, learning their functions, recognizing their value to customers only in the abstract and not solving specific problems in any real-world, real-market context.  I can identify problems in a market or in an agent's niche.  I can offer solutions, but they're unproven solutions.

Uncertainty is both a liability and an advantage.  There's uncertainty in the market; that's an advantage.  Then there's uncertainty in my performance; that's the liability.  Offering my services for free is a way to assuage the liability.  It's hard.  I myself would not want free services.  I'd be too suspect.  I'm generally not into giving someone the opportunity to make good in a Horatio Algiers kind of way on my clock or on my dime.  Hard to imagine that others would welcome such an offer.  Now to address this conflict, Paul Jarvis suggests contacting people to do work for free.  See his contact letter here:


Hi [Name],

I’m Paul Jarvis and I help businesses and nonprofits like yours do better and achieve more with their websites. I’ve donated to you for the past couple years because I know you do awesome work.

I have a vision for your website that will help you: build a large community of supports, increase your donations (and increase recurring donations) and even hopefully get you a bit of press.

Typically I charge $7,000 to design and develop a website, but I’d like to offer your my skills and problem-solving abilities for free.

Can we setup a call next Tuesday (or whenever works for you), if you’re interested?


Okay, the idea sounds nice.  This letter even moves me, someone who is 100% averse to having a rookie represent me in any way to 80% closer to signing up for this.  So a letter like this has power.  But the power in his letter are the facts like"I've donated to you for the past couple years because I know you do awesome work" and "I have a vision for your website that will help you: build a large community of supporters, increase your donations (and recurring donations), and even hopefully get you a bit of press."  I like too that he contrasts the regular price of his services, $7,000, with the offer to do it for free.  That sells too. 

Jarvis qualifies these free offers thus:

  1. If you are doing a project for free, make sure the client understands that THEY'RE HIRING YOUR FOR YOUR VISION AND EXPERTISE. Just because the project is free doesn’t mean you’re simply a monkey to do whatever they ask for. Make the logo bigger!
  2. Talk to the client before the project starts about getting a few referrals when the project is finished, since they’ll be happy with your work (make sure this happens!).  Also, ask for a testimonial from them once the job is finished.
  3. Tell them what your “normal” rate is and tell them that if they’re pleased with the results, you’re more than happy to work for them again or for new projects at that rate.
  4. If you are working for free, make sure it’s in the niche you want to do more work in and it’s the type of client and project you want to do more work for.
The uncertainty and my rookie status in no way puts an inexperienced rube like myself on equal footing with internet marketing campaign gurus or with an internet marketing department, where many of the different functions of a campaign are divided among internet professionals.  I am willing to offer services for free for now.  Free is no guarantee of success.  In fact, a newbie is perceived, rightfully so, as a liability to one's business, brand, or good name.  I understand this and I in no way want to jeopardize anyone's brand, product, or service.  To the contrary--I want to add value.  But on this side of this inexperienced side of the fence I want to know what the industry expectations are.

My questions are these:
1)  What 10 marketing strategies would appear on a Must-Have list?
2)  What guarantees could I offer that would mitigate the anxiety a client may have of working with a newbie?  I want my actions aligned to what I say or promise.  I do not want to say things like ". . . my help will . . . build a large community of supporters, increase your donations (and recurring donations), and even hopefully get you a bit of press."  I don't want to use terms like "hopefully" or "maybe" or "if all things go well."  I want to deliver what I promise.  I want my words to mean something.
3)  It's hard to focus.  It's hard to know what to do first.  Obviously, the website, but on that website, what must-haves should exist there?
4)  I need the experience, even if the experience is a trial run of a hypothetical firm.  But I need to know what the bundle of tools are the fundamental minimum for an effective campaign. 
5)  Don't know if it is feasible in beta testing the campaign first.

SAMPLE MARKETING CAMPAIGNS
Start here.

Wednesday, July 23, 2014

UPLOAD CAMTASIA 6 SCREENCAST TO YOUTUBE
 
The steps are:
1) Import Media.
2)

Sunday, July 20, 2014

CONCRETE STATUES MADE WITH RUBBER LATEX MOLDING

HERE IS A WOMAN SELLING UPCYCLED(?) MOLDS.

And this looks like a helpful site for all things related to molding.

This eBay page shows what rubber molds for statues costs.  The price range is quite significant based on detail and size of mold.  Below is a 3' tall bronze statue of Julius Caesar with a marble base.  The price for the statue is $2500.00.

































HOW TO MAKE A BRUSH-ON SILICONE MOLD

Tuesday, July 15, 2014

FORMAT SD MEMORY CARD

1. Make sure you format the card while it is inside your camera.
2. Format the card regularly so that you don't get much, if any, card corruption, errors, or formatting problems.
3.

I LOST MY SD CARD DATA!!!  CAN I RECOVER IT?  YES.

Here's how:
1.  Use SoftPerfect File Recovery.
2.  Pandora File Recovery.
3.  Recuva from Piriform.
4.  PC Inspector File Recovery.
5.  VAIOSoft Recovery Manager.
6.  Mini-Tool Digital Media.
7.  Photo Rec.

STEPS ON HOW TO RECOVER DATA FROM CARD:
You can also use JihoSoft Photo Recovery software.  I've downloaded this already.
1.  Connect camera to computer.

THIS SITE APPEARS HELPFUL FOR CAMERA OPERATIONS.  IT'S CALLED CAMERAREPAIR.BLOGSPOT.COM.

SPEED OF YOUR CARD IS INDICATED BY THE # ENCLOSED IN THE 3/4 CIRCLE.  MEGABYTES PER WRITE SPEED TO YOUR CARD.

ARE YOU SAFELY EJECTING YOUR MEMORY CARD FROM YOUR COMPUTER?  IF NOT, THEN YOU MAY BE CAUSING SD MEMORY CARD PROBLEMS.  IT CAN CORRUPT THE CARD IF YOU DON'T REMOVE IT PROPERLY.



Need to use a 2GB SD card on older cameras and computers.

I did not realize that the SD Card Adapters let you use a micro SD Card in slots that have only regular sized SD Card slots available.  I did not know that.  I thought that the adapter was used only to read the contents on the Micro SD Card.  Did not know that you could use the adapter inside other tools.  Good to know. 


PASSWORD MANAGEMENT: ROBOFORM
RoboForm is password management.

DVD DUPLICATORS
Bill Myers explains that . . . 
If you use Kunaki for duplication, you never have to send them your DVD master.

You can upload the DVD from your desktop, using the free tools Kunaki provides.

You will need a relatively fast internet connection, or the upload could take several hours.

I've created a video showing the process. You can view it at http://www.bmyers.com/members/Screencast_Using_Kunaki_as_your_DVD_CD_duplicator.cfm



*****************************************************************************
Most computers that ship with DVD drives do not include the software needed to play a DVD on that drive. In order to play a DVD, you must first install the right DVD decoder software.

Microsoft says, "To play DVDs using the Player, you must have a DVD drive and a software or hardware DVD decoder installed on your computer. By default, Windows does not include a DVD decoder."

http://windows.microsoft.com/en-us/windows-xp/help/windows-media-player/11/play-cd-dvd

For Windows, a good choice for a DVD decoder is the free VLC media player which can be found at http://www.videolan.org/vlc/index.html

After you install that software on your computer, you should be able to play DVDs on your computer's DVD drive.

FYI: Roxio will duplicate DVD disks whether the DVD player software has been installed on your computer or not.  Here is what Roxio is about.

******************************************************************************
With Roxio, you can make copies from your master. Once you make the first copy, the program can make additional copies without having to reread the DVD (within the same session).

On a DVD-R 12x burner, it can copy a DVD in about 8 minutes.

If you need to burn faster, you can can a standalone 1 to 3 DVD burner, which can make 3 DVDs every five minutes.
*********************************************************************************
 I've been using Roxio Creator 2011 to make copies of my DVDs and CDs when I need them.

I just checked Amazon and they have Roxio Creator 2011 for $13.95 and Roxio Creator 2012 for $24.95.

Either one would be all you need.


Wednesday, July 9, 2014

VIDEO OVERLAY

The opacity on the Video Overlay track has been lowered to about 60%.
The image in the panel at the left shows how to arrange a layered look.