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SUNDAY, OCTOBER 18, 2018
Know the difference between "Engagement" and "People Reached" on Facebook. Sarah Gallagher's "Impressions, Reach, and Engagement" delivers a decent explanation.
Engagement on Facebook is when people perform actions on your content. They may like a post, click on a link or comment on an image. The number reported by Facebook as engagement is defined as the number of clicks, likes, shares, and comments on a post.
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January 17, 1984
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