Eben Pagan on creating an online business. Website is almost the last thing you create, not the first thing. First, create a book. Then create a DVD course. Then create your website to sell, feature, display, and highlight your digital products. Get that? The website is not the end all, be all: it's only a selling platform. That's it. Clients are looking for books and video--your website is where those things should be located.
1) Write pdf book.
2) Test the price: charge a higher price just to see what happens.
3) Create an opt-in page at your website where you sell/house your pdf book and build a client list.
4) With this client list, organize a seminar. Videotape the seminar. Produce an audio. Sell the audio that people can listen to in their cars.
5) No digital product, no online business.
http://www.audible.com
Don't choose your niche, target your niche.
Is our prospective customer motivated to buy?
Are they out looking for solutions? Are they motivated?
Are they having a hard time finding the answer?
These questions narrow your audience.
If the customer is already sold, you don't have to use a series of high pressure marketing tactics.
You narrow your niche and you go after fewer people.
Why would you go after fewer people? You actually do better when talking to a more specific audience. "Dating Advice to Men" not for the overall population but just for men.
Identify the knowledge you can put into a digital product.
What is it that you're great at that you wouldn't have guess that people wouldn't pay you how to teach them?
What's the big insight that you learned to go from failure to success?
Identify what you're great at, remembering your story, and market your niche right.
Our self image gets in the way of getting started. Something or someone who shows us, we still need a pathway through our fear. What is that pathway? Simple mental practices and processes that can shift your energy to
Inner Game stuff. Breaking through limiting beliefs or blocks. Free yourself from specific insecurities that hold you back from the success that you can earn.
Let the product do the work for you . . . .
When you take your big idea and teach it to others in your own digital product.
Digital Products:
1) Literary Reviews.
2) On the ins and outs of teaching.
3) How to be responsible at your workplace.
4)
1) Write pdf book.
2) Test the price: charge a higher price just to see what happens.
3) Create an opt-in page at your website where you sell/house your pdf book and build a client list.
4) With this client list, organize a seminar. Videotape the seminar. Produce an audio. Sell the audio that people can listen to in their cars.
5) No digital product, no online business.
http://www.audible.com
Don't choose your niche, target your niche.
Is our prospective customer motivated to buy?
Are they out looking for solutions? Are they motivated?
Are they having a hard time finding the answer?
These questions narrow your audience.
If the customer is already sold, you don't have to use a series of high pressure marketing tactics.
You narrow your niche and you go after fewer people.
Why would you go after fewer people? You actually do better when talking to a more specific audience. "Dating Advice to Men" not for the overall population but just for men.
Identify the knowledge you can put into a digital product.
What is it that you're great at that you wouldn't have guess that people wouldn't pay you how to teach them?
What's the big insight that you learned to go from failure to success?
Identify what you're great at, remembering your story, and market your niche right.
Our self image gets in the way of getting started. Something or someone who shows us, we still need a pathway through our fear. What is that pathway? Simple mental practices and processes that can shift your energy to
Inner Game stuff. Breaking through limiting beliefs or blocks. Free yourself from specific insecurities that hold you back from the success that you can earn.
Let the product do the work for you . . . .
When you take your big idea and teach it to others in your own digital product.
Digital Products:
1) Literary Reviews.
2) On the ins and outs of teaching.
3) How to be responsible at your workplace.
4)
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