Monday, April 28, 2014

ATTEND A TRADE SHOW

Bill Myers at Myers.com offered some terrific advice in one of his articles on how to target your customer.  It's here:

Defining the exact product [your customer] wants now.
After you have defined a group of potential customers, you next need to find out the exact product most of them are interested in buying right now.

Doing this requires you to get out and do some personal research. You want to do the following:

1.  Understand what is important to these people.
2.  Understand what unsolved problems they have, what frustrations they have, what common questions they are asking.
3.  One way to do this research is to become a part of the group you want as customers. Live the same kind of life they do, pursue the same hobbies, visit the same events, tradeshows, workshops - so you start thinking like they do.  And be sure to read the same special interest hobby magazines they do. See if you can spot trends in letters in questions to the editors, or complaints or frustrations shared by most people in the group.
Yes, doing all this requires research and work on your part. But it puts you in touch with your customers (before they become customers), and allows you to come up with the exact product they actually want to buy. And if you can do that, you will be well rewarded.
http://www.bmyers.com/members/228.cfm

And 6 important trade shows!!!

TRADESHOWS IN LOS ANGELES:

June 2, 2014:  Accounting & Business Show.

June 8, 2014: Film & Video Show.

June 10, 2014:  Electronics.

November 5, 2014:  American Film Market Show.

 

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