Thursday, May 9, 2013

Bill Myers on How YouTube Pays for Videos

YouTube earnings are paid on a ad view basis, so more important than the number of videos you have is the number of views those videos get and the type of ads that are shown on the videos and whether the ads are clicked on or viewed for the length of the ad.

As a rule of thumb, you can figure $1.00 earnings per 1,000 views - but that could change drastically depending on the video topic, and the type of ads shown.

So, you could have just one video on YouTube and if it got a million views, YouTube might pay you $1,000 in ad revenue.

Or you might have 100 videos that get a total of a million views, and still earn that $1,000 in revenue.

Or you might earn $1000 on just 100,000 views - if many of the viewers click the ads or let the 30 second preroll ad fully run.

So more important than the number of videos, is the type of ads you choose, the number of views, and how people react to the ads.

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