What you're
asking is "Is it worth it to spend $5,000 [or more] on high-end video
equipment?" Best answer? That depends on what or who you're
producing it for.
That sample you posted was interesting, but I thought that more than the video
equipment that the editing was what made the video. Tastefully done.
Based on what I can tell and what I've read, YouTube is THE marketplace for any
returns on video production. There are other platforms, but to make money
YouTube is THE place. The next question is what kind of video? Ah,
again, that depends. You would be surprised if not downright shocked to
learn what passes for popular or viral videos. For a video to go viral
requires close to a million or more views within a week, according to Wikipedia
[http://bit.ly/22fccwR]. I've heard
such varying reports on that, that I cannot say for certain that Wikipedia
knows what they're talking about on this. Also, to make money, you
certainly do not need a million or even half a million. People make money with
tens of thousands or a couple hundred thousand views. On your YT channel
you must have your videos set . SocialBlade does have a calculator [http://socialblade.com/youtube/youtube-money-calculator].
Next question is what is YouTube's pay-out formula? I don't know. I
do know that you have to monetize your videos to get paid through ads on the
video. This is how people make money through YouTube. So if you're
too aesthetically pure to accept ads on your YouTube videos, then don't expect
much of a payout.
I've seen videos of a squirrel walking off with a guy's GoPro camera. [http://bit.ly/1ysYYMC] Camera caught the whole
action. It was not a "How-to" video. Nothing
instructional. Nothing about the Revolutionary War. Nothing about
how to unclog sinks. A video of a squirrel. It went viral.
If you're looking for a market, see what is offered at SocialBlade [http://socialblade.com]. There you can
find
To identify that ROI, seems like the first order of business would be to find
the niche that pays the highest for video production. Given the
competition
You're asking for insights on production. That
might be difficult to convey since so many decisions go into it. How many hours
does it take to produce a good or viral video? Hard to tell. I've seen some
viral videos made from a dash cam. Talk about low production. But it works. And
it sells. Meaning it gets tens of thousands and hundreds of thousands of
views.
Completely
by accident!!!
Your question is a hard one to answer for no
other reason than no one person can really know . . . know for you, your niche,
your interest. Taking the bull by the horns and dedicating yourself to the time
and effort to produce a score of professionally-done videos might be the only
way to answer with any honesty.
The ROI seems difficult to calculate. Unless
you're already in possession of the skill and you're selling
professionally-made videos on a series of products. There are a bunch of
questions to ask on the price of videos. For local businesses, making good
quality videos with narration on the product, say, automobiles or RVs or boats
would definitely be a great service. Obviously a dealer is not going to want to
pay sight unseen, so you've got to produce good quality video. Again, the
effort needs to be dedicated. For these customers, you're not looking for a
lottery-like success with a viral video. You're looking to maximize the value of
their product to sell the cars, RVs, or boats. My explanation here sounds
regrettably condescending but I don't mean it to sound that way. I feel like I
am only being redundant with what you already know. I am sorry.
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